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Albert Bandura
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Under Albert Bandura's Social Learning Theory or Social Cognitive Theory, which of the following cognitively occurs during the process of 'Retention' among the four key components of observational learning—Attention, Retention, Reproduction, and Motivation?

Detailed Explanation & Solution

According to Albert Bandura's Social Learning Theory, observational learning occurs in four sequential stages:

  • Attention: Perceiving and paying attention to the model's behavior.
  • Retention: Storing the observed behavior in memory as mental symbols, images, or verbal codings.
  • Reproduction: Translating the stored information into physical actions.
  • Motivation: Receiving reinforcement or incentive to repeat the behavior.

Therefore, during the Retention stage, cognitive storage of information takes place in the memory.

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